9/18/2023 0 Comments Spotify music discovery![]() ![]() Julie McNamara (VP, Head of Global Podcast Studios) will continue to oversee the Spotify Studios organization, with Liliana Kim in charge of Current Content for Spotify Studios alongside Liz Gateley, who will be Head of Development. Furthermore, both studios will greenlight new shows with an increased focus on always-on programming that drives strong, loyal audiences and attracts advertisers. The Ringer will continue to build its unrivaled programming slate across Sports, Culture, and Tech. As part of this next phase, we will be combining Parcast and Gimlet into a renewed Spotify Studios operation that will continue to produce a wide range of high-impact originals, including Stolen, The Journal, Science Vs, Heavyweight, Serial Killers, and Conspiracy Theories. Looking ahead, as a key component of our focus on creators, we remain committed to original programming. The company will support these individuals with generous severance packages, including extended Healthcare coverage and immediate access to outplacement support. Those impacted by this change have already received an invite for a 1:1 conversation today with a member of our HR team, and we are focused on ensuring that each step in this process is taken with the utmost empathy and respect. I want to express my appreciation for everything those leaving have done for podcasting and Spotify. These decisions are not something we take lightly. We know news like this is never easy, especially for those impacted. Unfortunately, this means saying goodbye to close colleagues and friends. As a result, we have made the difficult but necessary decision to make a strategic realignment of our group and reduce our global podcast vertical and other functions by approximately 200 people, or 2% of Spotify’s workforce. However, doing so requires adapting over the past few months, our senior leadership team has worked closely with HR to determine the optimal organization for this next chapter. This fundamental pivot from a more uniform proposition will allow us to support the creator community better. ![]() We are expanding our partnership efforts with leading podcasters from across the globe with a tailored approach optimized for each show and creator. Underpinning this effort is a continued leveling up of our advertising offerings and the introduction of more business models to help more creators make meaningful money from their work. Simultaneously, in collaboration with the podcasting community, we are broadening our analytics capabilities by expanding Spotify For Podcasters, which will help creators maximize their audience on Spotify and beyond. This begins with maximizing consumption from the massive audience we’ve established through format innovation and ensuring that more creators in more places achieve success. Given these learnings and our leadership position, we recently embarked on the next phase of our podcast strategy, which is focused on delivering even more value for creators (and users!). Fortunately, Spotify is not a company that ever sits still. We also know that they appreciate our tools and creator support programs but want more optionality and flexibility in terms of monetization. We know that creators have embraced the global audience on our platform but want improved discovery to help them grow their audience. In addition to fueling a revolution for the medium, this massive group of creators and listeners has also taught us an enormous amount about where podcasting is today and where it is going tomorrow.
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